Work
Campaigns & Brand
DELSEY • Copywriter
Copywriting for the French luggage brand: seasonal campaigns, email funnels and nurturing.
Airbnb • Campaign Lead
Airbnb's first paid media campaign for Public Policy in France, built to improve sentiment about the company.
Airbnb • Producer
Three films with host farmers, shown at the Salon de l'Agriculture, on how hosting keeps rural France alive.
Rover • Content Strategist
Rover's annual dog-breed ranking, from data cleaning to 15 articles. 30+ press pickups.
Editorial, Copywriting & Content Systems
Matis Investments • SEO
Making a technical subject readable: SEO articles and brand content for specialist finance magazines, on art as an investment and blue-chip works.
Rover • Content Strategist
The most popular dog and cat names, ranked and told in four markets (France, Italy, the UK, Germany): data sourcing and cleaning, themes, editorial and storytelling.
Skello • Content Strategist
A white paper on frontline workers: an 800-person BVA poll, 36 pages, a think tank contribution and the distribution plan.
Yacon & Co • Content Strategist
LinkedIn strategy and posts for a food founder: making the case for yacon and positioning her as the expert, with a public-affairs approach.
Websites & Apps
Prunelle • Founder
A premium online store for dog accessories, all made in Europe. Business model, Shopify website, the art direction. The shop is now closed.
Voyagerie • AD & Dev
A studio designing made-to-measure trips in France, with its strategy, art direction and Squarespace site, from design to build, including image SEO.
Hala Architecture • AD & Dev
A portfolio site for a Paris-based colorist and interior stylist: art direction and Squarespace build. The site is in French.
Dog Walk Map • Creator
A vibe-coded tracker to see one's own dog walks in numbers: it records the route, time and distance, and keeps a logbook of every outing. Live.
Journalism & Design
Libération • Journalist
The cover story of a weekend special issue of the French national daily, on the end of Paris nightlife as noise rules and closures hollow out the city's night scene.
VICE • Journalist
Around fifteen reports and interviews for the print edition of VICE magazine, from breastfeeding to skateboarding in Paris.
Public Policy Campaign in Paris
Airbnb • Design
An ad presenting Airbnb as a responsible partner for Paris, helping the city's hosts follow the new rule that every host must register their home.
Slate • Journalist
Barack Obama's official Twitter account followed some ten adult-industry accounts. An investigation into why, published in Slate.
Film & Video
Skello • Co-producer
A film series on how restaurants use Skello's software to run their teams, shot in Berlin and Madrid.
Prunelle • Founder
A couple of films for a dog-accessories brand, made for social media to say what Prunelle stands for. The shop is now closed.
Airbnb • Co-producer
Portraits of three students who received an Erasmus x Airbnb scholarship for their exchange year, filmed in Porto, Seville and London.
Airbnb • Co-producer
Three films on how Airbnb hosts support local shops, in three French towns (Pontevès, Provins and Massy), showing that Airbnb keeps local economies alive.